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Key Messages
Key messages are generated to serve as the foundational content for an organization’s overall brand, positioning, and points of pride. Key messages are the “one voice” for an organization’s leadership,...
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What does it mean to be a PR Professional?
In the role of “PR Practitioner” you are focused on… Persuasion of the public, investors, employees and prospective customers You are shaping a viewpoint – be it in product, service, leadership or...
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